When it comes to her favorite (and least favorite) products, Bethenny Frankel always mentions it all.
So with October Prime Day — aka Prime Big Deal Days — running now through Oct. 7, we’re looking to the self-proclaimed “accidental influencer” for a little shopping inspiration.
Below, we sorted through hundreds of deals to find the best products she’s name-dropped, from caviar eye masks to fluffy boots that look far pricier than they are. Just be sure to sign up for a 30-day free trial of Prime, if you’re not already a member, to unlock the best discounts.
Salt & Stone Body Wash in Saffron & Cedar
This luxe Salt & Stone body cleanser plays a starring role in Frankel’s “supermodel shower” routine. She declared it the “the best body wash going,” saying it’s “not fragrance-y in a way that’s cheap.” (Her daughter, Bryn, is a fan too — so much so, Bethenny had to buy her her own bottle so she’d stop borrowing it.)
DpHue Root Touch-Up Kit
“I am flipping out; I can’t believe this is real,” the “RHONY” alum raved in a recent TikTok showcasing the results of this at-home root touch-up kit.
“This is the best hair color I’ve ever done in my life, ever,” she added, while checking for signs of lingering grays — and finding none.
While the serial entrepreneur said she’s been asked by many brands to enter the beauty space, DpHue was the one company that really won her over; she became its “Chief B Officer” earlier this year.
Project Cloud Ankle Boots
Start off fall on the right (cozy) foot. The business mogul said she’s “obsessed” with these under-$50 boots and finds them “even better” than the similar-looking name-brand pair her daughter has.
Electric Picks Tennis Necklace
Tennis (jewelry), anyone? Frankel once told us this expensive-looking design is a great gift for someone “who’s always dreamed of a tennis necklace but doesn’t want to drop five figures.”
No7 Pro Artist Soft Glow Cream Bronzer
She called this creamy bronzer “better than the artist formerly known as Chanel” in one of her famed TikTok reviews last year — and it sold out shortly after.
Catrice Under-Eye Brightener
Just this week, Frankel gave high praise to this $5 (yes, you read that right!) concealer.
“This is the concealer that you use after you’ve tried the other concealer and you still see purple coming through,” she said on Instagram. “When you need that sort of real facelift, it’s one of the best ones.”
Biodance Caviar PDRN Eye Patches
Eyeing Frankel’s self-care staples? She spotlighted these cooling masks on Instagram Stories earlier this year, saying, “spectacular gimme 14 of them.” At this price, she might want to stock up. (I’ve tried them myself, and they’re truly a refreshing treat.)
DedCool Xtra Milk Eau de Parfum Bundle
When it comes to beauty products, Frankel is always up on the coolest launches. And her fragrance arsenal includes this amber and musk blend from DedCool, which she declared “insanely elite” in an Instagram Story.
Page Six Social Media Director Kelly Lask also loves it, saying, “I’ve never had a perfume that lasts quite literally all day.”
L’Oréal Paris True Match Lumi Glotion
A Frankel-themed roundup would hardly be complete without her beloved glow-boosting L’Oréal lotion. She once told Page Six Style it’s “not a luxury beauty item in price but it’s absolutely luxurious.”
Martha Stewart is also a fan; her makeup artist, “RHONY” star Daisy Toye, told People it’s “how she gets that dewy look, like she just got a facial.”
Suuksess Square Neck Bodysuit
“The most insane bodysuit ever — I got it in every color,” the “Just B” host once wrote on Instagram, of this “smooth” and “sculpted” style.
Kizik Monaco Sneaker
The content creator’s fall favorites include this slip-on shoe, which she bought in more than one color.
“You literally step into them and go,” she wrote last month. “No laces and no bending down. This is my running-out-the-door shoe.”
L’Oréal Paris Age Perfect Midnight Cream
The “RHONY” alum has been raving about this anti-aging cream for years, once calling it “probably the biggest beauty discovery I ever made.” (This pack comes with a free sample of the Serum Le Duo, another of Frankel’s favorites.)
RoC Retinol Correxion Line Smoothing Night Serum Capsules
She dubbed this find the “richest drugstore serum.” Frankel’s a longtime fan of RoC — and even teamed up with the brand on a campaign starring her former castmates, Ramona Singer and Sonja Morgan, earlier this year.
Elemis Pro-Collagen Cleansing Balm
When it comes time to wash away her glam at the end of the day, she’s told TikTok followers this cleanser, makeup remover and moisturizing balm is “worth it” and makes her feel like she’s “in a botanical spa.”
Allswifit Slip-On Walking Shoes
She featured these slip-ons in an Instagram post, saying they “feel like they should cost way more.” (Page Six Commerce Writer Erica Radol loves them so much, she has purchased multiple pairs.)
CeraVe Hydrating Cream-to-Foam Cleanser
Frankel can’t stop raving about this drugstore cleanser, which goes on like a cream but foams up as you wash. She declared it “better than the expensive ones” on Instagram, even saying it was her “new favorite.”
Tarte Shape Tape Concealer
Tarte’s top-selling concealer made the cut for Frankel’s “10 minute idiot-proof makeup” routine. She’s not alone, as Kyle Richards and Shay Mitchell have both name-dropped it, too.
Clean Skin Club Clean Towels XL (4-Pack)
“Your towels do hold bacteria … even after being washed,” Frankel said in a sponsored Prime Day post last year, noting that these disposable alternatives are gentle and have a “satisfying feeling” that’s “giving bougie.”
“It makes you feel like you live in a hotel,” she concluded.
Dobreva Mesh Strapless Bra
Frankel is anything but underwhelmed by these underthings. She declared this the “best strapless bra in the world” in a TikTok review, noting that other styles she’s tried have been “thick and dig in and make you uncomfortable.”
It Cosmetics CC+ Cream
This summer, the “Just B” podcast host took to Instagram to declare this her new “makeup and skincare secret weapon.”
“Covers up blemishes but also feeds the face with hydration and leaves me looking glowy,” she added.
Beekman 1802 MilkRx Crepe Smoothing Body Cream
She’s such a fan of this firming body cream, she included it in the gift bags at her Supermodel Cafe this summer.
“It feels so luxurious,” she said in an Instagram Reel, calling the brand “phenomenal.”
Bissell Little Green
When it comes to cleaning up after her beloved dogs, Biggie and Smallz, Frankel is a longtime fan of Bissell. This top-rated cleaner from her Amazon storefront is on sale for an incredible price right now, but only for Prime members. (If you’re not one already, sign up for a 30-day free trial.)
It’s Amazon’s No. 1 best-selling carpet and upholstery cleaner, and it comes backed by over 90,000 largely positive reviews.
Prime Big Deal Days FAQs, answered
When is Prime Big Deal Days?
Prime Big Deal Days — better known as October Prime Day — runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.
Do you have to be a Prime member to shop?
Like its July counterpart, October Prime Day is a member-exclusive sale. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Prime Day vs. Prime Big Deal Days
Prime Day and Prime Big Deal Days are both Prime-exclusive seasonal sales featuring deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall, kicking off the holiday shopping season, making it the perfect time to start buying gifts while inventory is up and prices are still down.
What deals are actually worth shopping?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse gift-worthy accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, we’re expecting Amazon drop headline-worthy Black Friday and Cyber Monday deals in November 2026. Then, we anticipate the retailer running back its annual Prime Day sale in summer 2027. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.