Faculty

22 years of Teaching, Research and Administrative experience

Marketing, Strategy, CSR,

• Moodbidri S, (2006) ,Corporate-NGO Partnership in Social Development in Karnataka: An NGO Perspective, Journal of Karnataka Studies, Vol.2, No.2, & Vol 3, No1, May2005- April 2006, pp 169-179

  
  

• Moodbidri S, (2011), Corporate_NGO Partnership for Social Development in :A A Study in Karnataka, Nitte Management Review, Vol: 5, Issue 2, ISSN No:2231-6043 Deccember 2011.

  
  

• Moodbdri S, Vanishree J, Pai Jnaneshwar, (eds), (2014), Development Challenges- Global Aspirations and Local Realities, Justice K.S.Hegde Institute of Management, 2014.

  
  

• Moodbidri,S. (2017). Corporate Social Responsibility in India- The Signs of a Promising Future. In S. Hasan (Ed.), Corporate Social Responsibility and the Three Sectors in Asia: How Conscious Engagement Can Benefit Civil Society (pp. 93-114). Springer US.

  
  

• Prasad K, Kumar S, Devji S, Lim MW, Prabhu N, Moodbidri S, Corporate Social responsibility and Cost of Capital: The moderating role of policy intervention, Research in International Business and Finance (2022),

  doi: https://doi.org/10.1016/j.ribaf.2022.101620

Marketing Management, Consumer Behavior, Strategic Management.

Experiential learning, Story telling.

He started his career as a Research Officer in the Department of Economics at Bombay University and later, shifted to the Bank of India as an economist. After a short stint in the banking sector, he moved to UNDP and served as a FAO consultant. Dr. Shetty also served in the Development Bank of Zambia and worked in the Common Wealth Secretariat (CFTC) as a senior agriculture economist in Uganda

He has produced many research publications on various issues relating to agriculture economics particularly with a global perspective.

Academic Experience (18 years)

Teaching: Handling courses such as Integrated Marketing Communication & Media Management, Strategic Brand Management and Service Management.Conducting Leadership and Team Simulation -Everest V 3 from Harvard Publishing Division. 

Justice K.S.Hegde Institute of Management,Nitte ( 17 years)

Head of the Department & Dean –MBA at Dev Bhoomi Institute of Management, Dehradun (1 year)

Industry Experience (6 years)

Print Media- Indian Express Newspapers (Bombay) Ltd, Bangalore

Media Planning - Media Executive & Regional Representative on Coca Cola Account at Madison Communications, Bangalore 

Advertising - Account Executive & Copy Writer at Magnum Intergrafiks, Bangalore.

Public Relations (PR) –PR Consultant- Mileage Communications, Bangalore.(A Singapore based strategic marketing communication firm) 

Editing-EBD Publishing, Dehradun as an Executive Editore

Award of Major Research Project under the Major Research Project Scheme of the ICSSR

Awarded a major research project   under the Major Research Project Scheme of the ICSSR in the year 2022.Selection was based on the recommendations of an Expert Committee to whom a presentation and interaction was made as part of the selection process.

Title Proposed:  " Marketing Ecotourism: A Study of Coastal Karnataka "

Budget Approved: ₹ 700,000.00 (Rupees Seven Lakh)

Duration: Two years 

• Measuring Perceived Value and Customer Loyalty of an Online Retailer Using 

Confirmatory Analysis with Consistent PLS - Application of E-Squal Model "International Journal of Business Excellence from Inderscience Publishers

DOI: 10.1504/IJBEX.2021.10044818

Authors -Dr Sandhya Rao K P ,Karthik Raj Kudroli , Shilpa Praveen

Q3 Scopus Indexed Journal

• Impact  of Celebrity Endorsements on Textile Brands: A Study of Indian Innerwear Industry published in the "Journal of the Textile Association" 81(May - June 2020):13-18. Authors- Dr Sandhya Rao K P & Shilpa Praveen

  
  

Q4 Scopus Indexed Journal

• Systematic Literature Review of Blood Supply Chain Using Bibliometric Visualization Techniques published in International Journal of Scientific & Technology Research Volume 9, Issue 02, Februaryr 2020 ISSN 2277-8616 3056. Authors- Karthik Raj Kudroli . Dr Sandhya Rao K P, Dr. Vishal Samartha, Sushma V.

  
  

Q3 Scopus Indexed Journal

• Marketing of Resorts & Homestays to Ecotourists through Websites in Coastal Karnataka: A Content Analysis. Nitte Management Review,10(1), 45-60.(2016) Author- Sandhya Rao K.P

  
  

• Measuring Students Satisfaction of Academic Performance in Bangalore Rural and Urban Engineering Colleges Using a TQM Model. Presented & Published in conference proceedings of national conference "Sustainability, Reforms and Social Justice in Indian Economy - Lessons Learnt", National Conference by ICSSR & Christ University at Christ College , Bangalore, India, March 7-8,2014

  
  

 Integrated Marketing Communications & Media Management, Service Operations Management and Strategic Brand Management

Handling courses such as Integrated Marketing Communication & Media Management, Strategic Brand Management and Service Management.Conducting Leadership and Team Simulation -Everest V 3 from Harvard Publishing Division. 

Served as a Visiting Faculty SDM-IMD, Mysuru

NeuroLeadership, Entrepreneurship, Talent Development.

Two International Publications

He has been conducting EDP's and Training Sessions to the Corporates on Brain Based Learning, NeuroLeadership, Design Thinking, Mindfulness, and Talent Management

Behavioural Economics, International Business Management, Organizational Design, Performance Management, Entrepreneurial Development, Managerial Economics

Teacher As A Trainer

Recipient of the prestigious Udupi District Karnataka State Rajyotsava Award 2020 for contributions to education. Bestowed with the Aryabhata International Award for service to the field of Education and Training in 2022. Recipient of the 'Best Management Teacher Award' from the Syndicate Bank (Canara Bank) in 2015

• Lecturer, Reader, and Professor at the Department of Business Administration, Mangalore University. From February 1982 to July 2019.
• Professor and Head, Department of Commerce and International Business, Central University of Kerala August 2019 to July 2022.
• Professor, Department of Tourism Studies, July 2022 to September 2022.
• rnSyndicate member, Academic council member, Finance Officer of Mangalore University.
• Chairman and member of different committees of Mangalore University, Central University of Kerala, and other universities in Karnataka, Kerala, Andhra Pradesh, and Tamilnadu.

Efficient Market Hypotheses, Event Studies, Random Walk Hypothesis, Capital Structure Decisions, Security Analysis, Capital Asset Pricing Model, Mutual Funds, Derivatives, Single Index Model, Arbitrage Pricing Model, Portfolio Performance, Supply Chain Management, Mergers and Acquisitions, market micro structure, financing manufacturing companies, infrastructure financing, private equity, commodities market, Currency market, behavioural finance, Bank performance, corporate social responsibility, sustainable investing.

Current Citizenship Roles:
rnResearch activities of the JKSHIM, Nitte Management Review responsibility. Researchers' forum. Member of the committee formed to celebration Silver Jubilee of JKSHIM.

Partial List of publications.
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• Udaya Shetty, T.P.M. Pakkala and T. Mallikarjunappa (2012), A modified directional distance formulation of DEA to assess bankruptcy: An application to IT/ITES companies in India, Expert Systems with Applications, pp 1988-1997, Vol 39 (2), February, Scopus, WoS, UGC.
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• Iqbal Thonse Hawaldar, K.R. Naveen Kumarand T. Mallikarjunappa (2018), Pricing and performance of IPOs: Evidence from Indian stock market, Cogent Economics & Finance January, 6: pp 1-18: 1420350, https://doi.org/10.1080/23322039.2017.1420350(Taylor and Francis publication, Ranked B in ABDC)
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• rnK.R. Naveen Kumar, Iqbal Thonse Hawaldarand T. Mallikarjunappa (2018), Windows of opportunity and seasoned equity offerings: An empirical study, Cogent Economics & Finance (2018), September, 6: pp 1-18, (DOI 1528688). , https://doi.org/10.1080/23322039.2017.1420350(Taylor and Francis publication, Ranked B in ABDC) rn
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• rnAbdul Rasheed, P. C, T Mallikarjunappa, & K.T Thomachan (2019). Promoter ownership, Related Party transactions and firm performance: A study among selected companies in India. FIIB Business Review, 8 (2) 1-13. Scopus indexedrn
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• rnAvinash and Mallikarjunappa, T. (2020). Testing the Informativeness of Non-Price Variables with MIDAS Touch. IIMB Management Review, Vol 32, 189-207, ELSEVIER, ABDC "B" Ranking, Listed in Scopus &WoS, DOI://doi.org/10.1016/j.iimb2019.10.006 , ISSN:0970-3896. (Available online in Science Direct).rn
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• rnKofi Mintah Oware and T. Mallikarjunappa (2020), Disability employment and financial performance: the effect of technological innovation of listed firms in India, Social Responsibility Journal, Emerald Publication, Scopus, ABDC, UGC listed.rn
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• rnKofi Mintah Oware and T. Mallikarjunappa (2020), CSR expenditure, mandatory CSR reporting and financial performance of listed firms in India: an institutional theory perspective, Meditari Accountancy Research, Emerald Publication, Scopus, ABDC (A) and UGC listedrn
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• rnKofi Mintah Oware and T. Mallikarjunappa (2020), Assurance service and performance. Effect of CEO characteristics, Meditari Accountancy Research, Emerald Publication, Scopus, ABDC (A) and UGC listedrn
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• rnKofi Mintah Oware and T. Mallikarjunappa (2021), Financial performance and gender diversity. The effect of family management after a decade attempt, Society and Business Review, Emerald Publication, Scopus, ABDC and UGC listedrn
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• rnKofi Mintah Oware, Arunima Kambikkanon Valacherry and Thathaiah Mallikarjunappa(2021), Do third-party assurance and mandatory CSR reporting matter to philanthropic and financial performance nexus? Evidence from India, Social Responsibility Journal, Emerald Publication, Scopus, ABDC and UGC listedrn
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• rnAbdul Rasheed P C, Iqbal Thonse Hawaldar, and T Mallikarjunappa (2021). Related Party Transactions and Audit Risk. Cogent Business and Management, 8(1), (Indexed in Scopus, Web of science, the Emerging SCI (open access)rn
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• rnAbdul Rasheed P C, Iqbal Thonse Hawaldar, and T Mallikarjunappa (2022). Related Party Transactions and firm value: the role of governance mechanism, rnEconomic Research-EkonomskaIstraživanja, August 2022, Routledge, Taylor and Francis Group. rn
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Accounting for Managers, Advanced Cost Accounting, Advanced Financial Accounting, Advanced Corporate Accounting, Management Accounting, Financial Management, Security Analysis and Portfolio Management, International Financial Management, Operations Research, Research and Quantitative Methods.

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Visits Abroad:
rnErasmus Mundus Scholarship on Interdisciplinary Bridges for Indo-European Studies (IBIES), under the Visiting faculty scheme of the European Commission, from April 1, 2016 to July 1, 2016. Visiting scholar at the Faculty of Management, Warsaw University. rnrn

rnAwards conferred:rnBest Researcher of the year 2018, Awarded by Prof K P Muraleedharan Research Students Trust, Calicut University, February 21, 2019. rnBest Management Teacher in Karnataka, Vijayanagara Sri Krishnadevaraya University (VSKU), Ballari, Karnataka. 2017.rnBest Teacher Award, Mangalore University, 2014. rn19th Dewang Mehta Business School Award for Best Teacher in Financial Management.  2011. rnAwards Awarded by AIMS International, Houston, USA rnFellow, AIMS International, 2013. rnOutstanding Management Research Guide- 2015. rnOutstanding Management Teacher - Year of award: 2009. rnEditor of the year Award - Year of award: 2008rnOutstanding Service Award - Year of award: 2008. rnOutstanding Management Researcher (second) - 2008 rnBest Research Paper Awards: 11.

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Visits Abroad:

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rnTeaching Philosophy
rnrnI make the class rooms as experiential, critical thinking and enriching places to sit and learn from everyone. Bringing out the best in every student is the goal of my teaching.

Started career at Sterlite Engineering Corporation, Mumbai as Junior Finance Executive.

Women Entrepreneurship, Social Services, Student Counselling and Mentoring

She is a life member of Mangalore Management Association. She was a member of academic council of Mangalore University. She played key roles for conferences of the Institute. She is guiding doctoral research scholars. She is a member of various social organizations.

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• 1. Published in High Technology Letters. Volume 26, Issue 8,2020. ISSN No: 1006 -6748 ( Scopus ) (http://www.gjstx-e.cn/)
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• 2. Published in Journal of Seybold Report. Volume 15, Issue 8-2020. ( Scopus). ISSN No: 1533-9211
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• 3. The JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY. Volume XII, Issueb V, May 2020, 481-496.(Q2). .ISSN No.:1006-7930.
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• 4. Published in The JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY. Volume XII, ISSUE III, March 2020.ISSN No.:1006-7930.
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• 5. The Journal of the Textile Association, e-ISSN 0368-4636,Volume80,May June 2019( Indian Journal indexed in Scopus, Source list Part of Group A of UGC-CARE List As of 14th June 2019
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Current Citizenship Roles

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1. Faculty in charge of ' The Wall'.the writers bug.

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2. Faculty in charge of ' Sam'vahana' the speakers club

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3. Class Time table in charge.

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4. Incharge of scheduling sessionals time table and allocation of sessionals and final exam duties to the faculties.

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5. Incharge of allocating students for mentoring/Seminars

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6. President Staff Club

Mergers and Acquisitions, Project Management, Tax Management, Business Communication, Financial Services and Products, Financial Management and Entrepreneurship subjects like Economic Environment, Business Communication, Mergers and Acquisition, Project Management, Tax management, Merchant Banking and Entrepreneural Development

Taking a bold move to accept the challenge with a strong motive to do the work with utmost sincerity and staying away from the thought of rewards has made me what I am today. "Causes are your will and consequences are his will and his will always prevails your will". Chanting this mantra I am moving forward.

1.Life member of Mangalore Management Association

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2.Served as member of Academic Counsel of Mangalore University for 4 years.

Started my career at Virgo Valves and Controls Ltd as a junior manager in operational excellence [six-sigma]. Later on, undertook independent six-sigma projects with a reputed automobile-manufacturing company and completed six projects. In the early part of 2010, made a transition to academics and research in University of Pune (UoP) and has continued to be in this exciting profession since.   

Spirituality, Advance Statistics, Research, Individual and Group Behavior, Higher Education, Human Psychology.  

He has more than ten years of experience in corporate, academics, and research combined. He has successfully initiated and implemented six sigma projects in two very reputed manufacturing and automobile firms in Pune. Along with participation in multiple national and international level research conferences, he has also published various research articles in Scopus and Web of Science indexed journals.

He currently is associated with JKSHIM in the capacity of Associate Professor from July 2020.

Current Citizenship Roles  :

Member of Staff Development Center [SDC-NITTE], NAAC Departmental Coordinator for Research Criterion - JKSHIM  

Under Review/Revision

• Sharma, M., Ramaprasad, B.S., Jamwal, M., & Rao, N - Role of Entrepreneurship Education in the Development of Entrepreneurial Intentions among Hospitality and Tourism Students:
  The Intervening Function of Entrepreneurial Self-efficacy. Journal - Journal of Teaching in Travel and Tourism, Status - Minor Revision. [Taylor & Francis]

Accepted and Published

• Ramaprasad, B. S., Rao, S., Rao, N., Prabhu, D., & Sheetal Kumar, M. (2021) (Accepted/In press). Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs. Journal of Hospitality, Leisure, Sport and Tourism Education, [100348]. https://doi.org/10.1016/j.jhlste.2021.100348. [Indexing - Scopus Q1, WOS, ABDC - 'B'].

•  Prabhu, N., Ramaprasad, B.S., Prasad, K. & Modem, R. (2021). Does workplace spirituality influence reflexivity in ongoing teams? Examining the impact of shared transformational leadership on team performance. South Asian Journal of Business Studies, Vol. No. ahead-of-print. Doi:10.1108/SAJBS-07-2020-0246 [Indexing - Scopus Q1, WOS, ABDC - 'C']

  
  

• Pillai, K.R., Upadhyaya, P., Prakash, A.V.,  Ramaprasad, B.S., et al (2021). End-user satisfaction of technology-enabled assessment in higher education: A coping theory perspective. Educ Inf Technol. Doi: 10.1007/s10639-020-10401-2 [Indexing - Scopus - Q1, WOS, ABDC - 'B'].

  
  

• Ramaprasad, B.S., Lakshminarayanan, S., & Pai, Y. P. (2021). Exploring the mediating role of employee attitudes in the relationship between high performance work systems and turnover intention among I.T. professionals in India: A serial-mediation approach. Global Business Review, vol. 22(1), pages 197-218 doi: 10.1177/0972150918795354 [Indexing - Scopus - Q2; WOS; ABDC - 'C']. 

  
  

• Payini, V., Kamath, V., Mallya, J., Blessy, P., and Ramaprasad, B.S. (2020). The Impact Of Cultural Festivals On Subjective Well-Being Of The Visitors: Case Study Of Alva's Virasat, A National Cultural Festival In India, Event Management Journal, Accepted for Publication,[Indexing - Scopus - Q2; ABDC - 'A'].

  
  

• Roy, P., Ramaprasad, B.S., Chakrobarthy, M., Nandan Prabhu, K., and Rao, S. (2020). Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective, Global Business Review, [Ahead of Print], doi: 10.1177/0972150920939753, [Indexing - Scopus - Q2; WOS; ABDC - 'C'].

  
  

• Ramaprasad, B.S., Rao, S. and Nandan Prabhu, K. (2020). Commitment Profiles and Voluntary Turnover Intentions : An Empirical Assessment of "Two-Faces" Conceptualization of Normative Commitment, Prabandhan: Indian Journal of Management, 13(5-7), pp.7-25, doi: 10.17010/pijom/2020/v13i5-7/153078, [Indexing - Scopus - Q2].

  
  

• Payini, V., Ramaprasad, B.S, Mallya, J., Sanil, M. and Patwardhan, V. (2019). The relationship between food neophobia, domain-specific innovativeness, and food festival revisit intentions: A structural equation modeling approach. British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-08-2018-0563 [Indexing - Scopus- Q2; ABDC - 'B']

  
  

  • Ramaprasad, B.S., Lakshminarayanan, S., & Pai, Y. P. (2018). The relationship between developmental HRM practices and voluntary intention to leave among I.T. professionals in India: The mediating role of affective commitment. Industrial and Commercial Training, 50(6), 285-304, doi:10.1108/ICT-01-2018-0001 [Indexing - Scopus - Q1; WOS]

    
    

  • Ramaprasad, B. S., Prabhu KP, N., Lakshminarayanan, S., & Pai, Y. P. (2017). Human resource management practices and organizational commitment: research methods, issues and future directions (2001-2016). Industrial and Commercial Training, 49(6), 277-287, doi: 10.1108/ICT-05-2017-0033. [Indexing - Scopus - Q1;WOS]

  • Ramaprasad, B. S., Prabhu, K. N., Lakshminarayanan, S., & Pai, Y. P. (2017). Human resource management practices and organizational commitment: a comprehensive review (2001-2016). Prabandhan: Indian Journal of Management, 10(10), 7-23, doi: 10.17010/pijom/2017/v10i10/118810 [Indexing - Scopus - Q2]

    
    

  • Lakshminarayanan, S., Pai, Y. P., & Ramaprasad, B. S. (2016). Competency need assessment: a gap analytic approach. Industrial and Commercial Training, 48(8), 423-430, doi: 10.1108/ICT-04-2016-0025. [Indexing - Scopus - Q1; WOS]

    
    

  • Lakshminarayanan, S., Pai, Y. P., & Ramaprasad, B. S. (2016). Managerial competencies, self-efficacy, and job performance: A path analytic approach. Prabandhan: Indian Journal of Management, 9(10), 7-22, doi: 10.17010/pijom/2016/v9i10/103068. [Indexing - Scopus - Q2]

    
    

Research and Quantitative Techniques, Individuals and Groups, Organizational Development, Individuals and Organizations, and Managing Organizations

Keep it simple, go in-depth, teach, deliberate, inspire, and most importantly be a co-learner.

Pedagogy used: Short exciting cases, simulations, and traditional class-room teaching through discussions.

Pursuing Advanced Data Analytics Course from Intellipaat and IIT Madras

Certified Change Agent - Institute of Sigma Learning and International Quality Federation

NET Qualified

Have been invited as a resource person for workshops and FDPs on SPSS, AMOS, and Research.

Having a total of 23 Years of Experience. 4 Years of Corporate Experience in Educational Technology Industry including 19 years of teaching experience for MBA students

Consumer Research, Retail Research, Stress Management, Spirituality

1. Published a paper titled " Private labels in indian retail industry ", International Journal of Multidisciplinary Resh Vol.1 Issue 8, December 2011, ISSN 2231 5780. Impact Factor 6.614

rn 2. Published a paper titled, "A Comparative Study on Shopping Variables Influencing Grocery Store Choice among Organised and Unorganised Grocery Shoppers in Dakshina, Kannada District, Karnataka, India", Acme Intellects International Journal of Research in Management, Social Sciences & Technology, Volume 13, January 2016, ISSN 2320 - 2939.

rn 3. Published a paper titled Influence of Shopping Variables on Grocery Shoppers in UGC Approved Journal, International Journal of Creative Research Thoughts, Volume 6 Issue 2 April 2018, ISSN 2320-2882. Impact Factor: 5.97.

rn 4. Published a paper titled Influence of Age on the grocery Shopping Behavior in Selected Cities of Karnataka, India in UGC approved Journal, International journal of Advanced Scientific Research and Management, Volume 3 Issue 10, PP 190-196, October 2018, ISSN2455-6378. Impact Factor: 3.94

rn 5. Published a paper titled "Store Variables Influencing Organized Grocery Retail Store Shoppers" in UGC-CARE List Journal, "Our Heritage Journal of Multidisciplinary Research" with ISSN 0474-9030 and having Impact Factor 4.912 in Febraury 2020.rn

Marketing Management; Consumer Behavior; Integrated Marketing Management; Business Research Methods, Retail Management, Management Information Systems, Macro Business Environment, International Business Management

Volunteer of Art of Living Foundation, Central Government Certified Yoga Trainer, Have conducted several Stress Management Workshops for students, faculties and the general public

5 Years industrial experience and 15 Years teaching experience

Microsoft Excel, Business Analytics, and Digital Marketing

Current Citizenship Roles
Coordinator of

• Bancore Association
• SDC (Staff Development Centre)

Team member of

• MBA Accreditation team
• Hostel Visit Team

Representative of

• MBA Dept for NEP initiatives at Nitte DU

1. Ashalatha, K., Shetty, R., & Saravanan, S. (2019). The challenges and issues: Faced by the weavers of Belgaum. Journal of the Textile Association, 80(1), 13–19.
2. Jisha, K. K., & Saravanan, S. (2024). Factors affecting Handloom Output in India: Results from a Panel Based Study across the States. Journal of the Textile Association, 85(2), 146–150. https://doi.org/10.5281/zenodo.13364285
3. Saravanan, S. (2023). Innovative Insurance Management by Ancient Tamil Literature Thirukkural. Chanakya University’s WIP and Monograph Series. https://chanakyauniversity.edu.in/research/publications/
4. Saravanan, S., & Palakkeel, P. (2023). Digital Financial Inclusion: An Experimental Study among Weavers. Journal of the Textile Association, 84(2), 89–93. https://textileassociationindia.com/wp-content/uploads/2023/09/jta-july-august-2023.pdf

Excel for Managers (Lab Course), Data Visualization and Dashboarding (using Tableau and Power BI), B2B Marketing, Rural and Social Marketing

Teaching Philosophy

I valued and adopted activity-based teaching in my classroom, a novel way to acquire domain specific knowledge. I equally prioritize to inculcate creative and critical thinking among students and provide opportunities to demonstrate their SKAs (Skills, Knowledge and Abilities).

• Winner of “NITTE AQUA LENS” Photography Competition on the Theme “Water Conservation in your Campus”, January 2024
• Received award as a runner of "Fire Safety Week" poster contest conducted by the Fire Safety Department, Nitte University, April 2002.
• Received "Special mention Award" for the “Zero Plastics” video contest conducted by Nitte School of Architecture, February 2022.
• Emerged as a winner of the meritorious idea prize during the Ideation drive for Health and Allied Professionals 2021, conducted by DST-NUTEC, Nitte University Centre for Science Education and Research (Initiative of Institution Innovation Council, Ministry of HRD)
• Secured second place in the Short Video Competition held on the occasion of “World Suicide Prevention Day” & “World Mental Health Day” 2021 by the Department of Psychiatry, KSHEMA, Nitte University.
• Awarded as the winner of the Essay competition conducted by “Adverse Drug Reaction (ADR) Monitoring Centre”, (KSHEMA hospital) during National Pharmacovigilance Week 2021.
• Received research fellowship from IIT Delhi during May-June 2017.
• Attended a two-month FDP at IIM Indore sponsored by Justice K S Hegde Institute of Management (April to June 2015)

Media presence

Skype ID: saravanansnr@gmail.com

Google Scholar ID: https://scholar.google.co.in/citations?hl=en&user=9jy_AY0AAAAJ

LinkedIn: https://www.linkedin.com/in/saravanan-sugadevan-4a562839/

ORCID: https://orcid.org/0000-0002-5191-794572103208909
Author ID (Scopus): 57210320890
Researcher ID (WoS): ABB-4186-2020

Worked as an admin staff at NMAMIT for four years Pre-MBA

Sustainability reporting comprising of financial and nonfinancialrndisclosures   

Current Citizenship Roles:  Heads Samvedana Association; Co-heads the Accreditation team at the Institute; Department coordinator of Criterion 6 for NAAC Accreditation; E-attestation officer for scholarships at the Institute.

Published research articles in Scopus Indexed Journal

Corporate finance, Management Accounting and Control systems,rnFinancial Management and International Business Management

Teaching through Workbook and Excel Templates  

Two years of work experience in the IT industry.

Requirement elicitation, business research, statistical techniques

1. Sheetal Kumar, P. S. (2019). Requirement Elicitation: Systematic Literaure Review. Journal of Advanced Research and Dynamic Control Systems , 11 (12).

   
   

2. S. Panneerselvam, A. S. (2019). Systematic Literature Review on Requirement Elicitation Technique in Software Projects. In Interdisciplinarity (pp. 473-480). Bloomsbury Publishing India Pvt. Ltd.

   
   

3. Badrinarayan Srirangam Ramaprasad, Shreelatha Rao, Nidhish Rao, Dayananda Prabhu, Moodbidri Sheetal Kumar. Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs, Journal of Hospitality, Leisure, Sport & Tourism Education, 2021, 100348, ISSN 1473-8376.

   
   

Business research, operations research

Case study, hands-on using MS Excel.

Post M.S started career as Intern at TNT Logistics (now Ceva Logistics), Leicestershire, United Kingdom and then worked as Warehouse coordinator for 2 years.(2011-2013)

Worked as Assistant Professorrnand Researcher at Sahyadri College of Engineering and Management,Mangaluru for 3.5 years.(2013-2017)

Entrepreneur with 3 Ventures 

1. Interior Designing and Contracting-Free Lancing

2. Furniture Manufacturing Facility

3. Srinivasa Multi Specialty Dental Clinic and Implant Centre

 Currently pursuing research on 'Inventory and Distribution of Blood Supply chain'.

Current Citizenship Roles :Heading PGID group-Event Management and Fests;

Heading Infrastructure Committee of the Institute

Coordinator for EMIS Database in the Institute

Co-Champion for ACBSP Accreditation in the Institute

Member-Accreditation Committee of the Institute

http://scholar.google.co.in/citations?user=ZeTOKkkAAAAJ&hl=en

 Operations Management, Logistics and Supply Chain Management, Enterprise Systems, Business Analytics.

Managing Partner at Srinivasa Multispecialty Dental clinic and Implant center-(https://srinivasa-multi-speciality-dental-clinic-and.business.site/?utm_source=gmb&utm_medium=referral)

National cadre Powerlifting Referee-Category I since 2022- Certified by Powerlifting India

Started career at HP’s KPO after degree in commerce and worked for one year. Post-MBA, worked as a Specialist Officer for over one year in a nationalized bank. Started ventures in 1) and 2) e-commerce. One of them still operating since 2012.   

Start-ups and Entrepreneurship, Business Coaching. Social Entrepreneurship. Currently exploring human psychology of entrepreneurship and personal productivity.  

Current Citizenship Roles : Heads ED Cell; Co-heads Branding and Promotion of the Institute; Heads Digital Media Activities of the Institute; NAAC Departmental Coordinator for Academic criteria; Industry-Academic Coordinator - KCCI.

 member of Kanara Chamber of Commerce and Industry (KCCI) from 2016, member of Centre for Entrepreneurship Opportunities and Learning (CEOL), Mangalore, first incubation sponsored by Government of India.

1. Ramaprasad, B. S., Rao, S., Rao, N., Prabhu, D., & Sheetal Kumar, M. (2021) (Accepted/In press). Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis  involving career development constructs. Journal of Hospitality, Leisure, Sport and Tourism Education, [100348]. https://doi.org/10.1016/j.jhlste.2021.100348. [Indexing - Scopus Q1, WOS, ABDC - 'B']

   
   

2. Sharma, M., Ramaprasad, B.S., Jamwal, M., & Rao, N - Role of Entrepreneurship Education in the Development of Entrepreneurial Intentions among Hospitality and Tourism Students: The Intervening Function of Entrepreneurial Self-efficacy. Journal - Journal of Teaching in Travel and Tourism, Status - Accepted. [Taylor & Francis].

   
   

3. Nidhish Rao, K.Sankaran, Shilpa Praveen (2022) Evolution of  Social Entrepreneurship Research in India: A Bibliometric Analysis (Accepted)

   
   

4. Nidhish Rao (2017) The Fuzzy and the Techie. Why the Liberal  Arts Will Rule the Digital World? Book Review. Nitte Management Review, Vol 11(1), DOI: 10.18311/nmr/2017/v11i1/21537

   5 Nidhish H & Arun Dsouza. Co-creation and Entrepreneurship. A decade study (Work in Progress Paper)

   
   

 Marketing Management; Strategic Management; Individuals and Organizations; Entrepreneurship Development

Story-telling, use of caselets, simulation, believes in co-creation of learning experience through simples examples.

Has experience in administering Capstone simulation  

 Founded a virtual incubation platform for startups (www.startupmitra.com).This includes a YouTube channel www.youtube.com/startupmitra

Coaching and Consulting (www.nidhishrao.com)

Official mentor of startups under Niti-ayog

Certified Trainer under Skill India Program of NSDC

Frequent invitee for lecturing on start-ups, entrepreneurship and digital marketing by government and private institutions  

Assistant Professor: Alva’s Institute of Engineering and Technology: 2010-2013
Assistant Professor: Madonna University, UAE Campus: 2013-2020

Corporate Finance, Governance, Information Asymmetry and Capital Markets.

Under Review/Revision

Devji.S, Pattnaik. D, Tiwari. A, Dsouza. A & Hassan MK. Ex-Post Facto analysis of cryptocurrency literature. Journal - Technological Forecasting and Social Change. Status - Minor Revisions

Pattnaik. D, Dsouza. A & Hassan MK. Analysis of Gold literature using Bibliometric techniques. Journal - International Business Review. Status - Under Review

• Investment Management


• Financial Derivatives


• Financial Management


• Corporate Finance


• Management Accounting

Go in-depth, teach, deliberate, inspire, and importantly be a co-learner.
Pedagogy used: Demonstrations, Case Studies and traditional class-room teaching through discussions.

Pursuing PhD from Malaviya National Institute of Technology, Jaipur (MNITJ) in the area of corporate governance

• Senior Grade Lecturer in Commerce and Management at Sri Bhuvanendra College Karkala (2008-2020)
• Adjunct Faculty at Manipal College of Health Professions, Manipal Academy of Higher Education Manipal (February 2024- June 2024)

Workplace-Based Mindfulness Programmes, Human Psychology, Behavioral Studies, Research Methodology (Systematic Reviews).

She has more than a decade of experience in academics. She has participated in multiple national and international level research conferences and has published various research articles in Scopus and Web of Science indexed journals falling in Q1 and Q2. She is a mindfulness trainer and has delivered mindfulness sessions as a stress reduction activity to different populations (Bankers, Insurance agents, professors, students, and teachers).The module on Workplace based mindfulness programme for life insurance agents generated from her Ph.D. thesis has been registered for a Copyright.

She currently is associated with JKSHIM in the capacity of Assistant Professor from August 2024.

Conferences and Journal Publications

• Dinesh, T.K., Shetty, A., Dhyani, V.S., TS, S. and Dsouza, K.J., 2022. Effectiveness of mindfulness-based interventions on well-being and work-related stress in the financial sector: a systematic review and meta-analysis protocol. Systematic Reviews, 11(1), p.79 (Q1)
• Dinesh, T.K., Shetty, A., Gil, M.T. and Dsouza, K.J., 2023. Effects of perceived stress, mindfulness, self-efficacy and social support on psychological wellbeing of life insurance agents during the COVID-19 pandemic. Economic Research-Ekonomska Istraživanja, 36(3), p.2154237 (Q1)
• Dinesh, T. K., & Shetty, A. (2023). Effectiveness of Dispositional Mindfulness on Mental Health Markers and Well-Being in Employees of the Service Industry: A Systematic Evidence Synthesis. Prabandhan: Indian Journal of Management, 16(10), 8-31. (Q2)


• Dinesh, T. K., & Shetty, A. (2023). Mindfulness-based Interventions as a Breakthrough on Occupational Stress of Working Professionals: A Trilogical Approach. Vision, 09722629231191312. (Q2)


• Dinesh, T. K., Shetty, A., TS, S., Pai, R. Y., & Shetty, A. D. (2023). Embracing complexity: Exploring the silent struggle of life insurance agents. Cogent Business & Management, 10(3), 2279346. https://doi.org/10.1080/23311975.2023.2279346 .(Q2)


• Shetty, A., Shetty, A.D., Pai, R.Y., Rao, R.R., Bhandary, R., Shetty, J., Nayak, S., Keerthi Dinesh, T. and Dsouza, K.J., 2022. Block chain application in insurance services: A systematic review of the evidence. SAGE Open, 12(1), p.21582440221079877. https://doi.org/10.1177/21582440221079877 (Q1)


• Pai, R.Y., Shetty, A., Shetty, A.D., Bhandary, R., Shetty, J., Nayak, S., Dinesh, T.K. and Dsouza, K.J., 2022. Integrating artificial intelligence for knowledge management systems-synergy among people and technology: A systematic review of the evidence. Economic research-Ekonomska istraživanja, 35(1), pp.7043-7065. (Q1)


• Shetty, J., Shetty, A., Mundkur, S.C., Dinesh, T.K. and Pundir, P., 2023. Economic burden on caregivers or parents with Down syndrome children-a systematic review protocol. Systematic Reviews, 12(1), pp.1-6. (Q1)


• Dsouza, K.J., Shetty, A., Damodar, P., Shetty, A.D. and Dinesh, T.K., 2023. The assessment of locavorism through the lens of agritourism: the pursuit of tourists ethereal experience. Economic Research-Ekonomska Istraživanja, 36(2), p.2147566. (Q1)


• Dsouza, M. P., Shetty, A., Dinesh, T. K., & Damodar, P. (2023). Stimulating employee performance and well-being: a review of mindfulness impact in the hospitality sector. IIMBG Journal of Sustainable Business and Innovation. Emerald Insight.


• Effectiveness of social robots as a tutoring and learning companion: a bibliometric analysis - DOI: 10.1080/23311975.2023.2299075 Journal: Cogent Business & Management(Q2)

 Conference Paper Presentations

• "Examining the effectiveness of Mindfulness-Based interventions, occupational stress, and wellbeing in the financial service sector - a systematic review protocol at the International Conference on Commerce and Management at MAHE, Manipal in collaboration with Manipal International University Malaysia, Deakin Business School Australia and HU university of Applied Sciences Utrecht. 


• "Effectiveness of Dispositional Mindfulness on Mental Health Markers and Wellbeing in Employees of Service Industry: A Systematic Evidence Synthesis" in SYMBICON-22, International Conference on "Neo Business Practices for the Evolving World on 4th April to 6 th April 2022. (BEST PAPER AWARD)


• Poster Presentation under Interdisciplinary Conference on Healthcare and Technical Research (ICHTR) MAHE, Manipal, on the topic Behind the Doors of Insurance Sector: A Qualitative Investigation of Work Stress Factors in Life Insurance Agents held on 25th and 26th of November 2022

I preach what I teach, Source of Inspiration, In depth learning, exchange of thoughts and welcoming new ideas.

Use of Power point presentations, assignments, quiz and role plays related to concerned subject.

• Conducted Session on Systematic Review and Bibliometric Analysis to Research Scholars and Faculty at MSNM Besant College, Mangalore


• Conducted Faculty Development program for St. Aloysius College Mangalore on the topic of Mindfulness at work


• Conducted Skill Development programme at St. Aloysius College Mangalore, on Leadership skills and goal setting.


• Conducted a session on "How to crack PGCET" - English Proficiency, for students of Sri Kalavara Varadraj M Shetty Government College , Kundapura
• Conducted Research Orientation Programme for students and faculty at Poornaprajna College , Udupi


• Conducted Mindfulness Programme as a technique for stress reduction for CA aspirants at Trisha College, Katapady

With 16 years of academic experience, Dr. Abhaya Kumar Kepulaje has played a significant role in teaching and mentoring management students across finance and related domains. He has contributed extensively to MBA program administration, accreditation processes (NAAC & NBA), faculty development, research promotion, and institutional outreach initiatives. Dr. Abhaya is deeply committed to innovative and experiential teaching practices, enabling students to connect theoretical concepts with real-world business applications. He actively guides research publications and conference presentations, organizes academic and industry-oriented learning events, and consistently delivers value-driven classroom experiences that integrate industry insights, financial analytics, and research perspectives.

Corporate finance, Commodity and Financial Markets, Econometric and Machine Learning Modelling.

Published research papers in reputed SCOPUS and Web of Science indexed journals and guided student research, delivered FDPs and expert lectures across academic institutions, introduced innovative teaching practices including simulation-based financial learning, coordinated large-scale academic and management events enhancing student industry exposure, received the Best Paper Award at an international conference, and successfully completed the AICTE-sponsored ATAL Faculty Development Programme.

• Kepulaje KA, Pinto P, Hawaldar IT, Spulbar C, Birau R. Crude oil futures to manage the price risk of natural rubber: Empirical evidence from India. Agric. Econ. - Czech. 2021;67(10):423-434. doi: 10.17221/28/2021-AGRICECON. (Scopus & WOS Q1)
• Kepulaje, K. A., Spulbar, C., Pinto, P., Hawaldar, I. T., Birau, R., & Joisa, J. (2022). Using Econometric Models to Manage the Price Risk of Cocoa Beans: A Case from India. Risks, 10(6), 115. https://doi.org/10.3390/risks10060115. (Scopus & WOS Q1)
• Kumar, K. A., Pinto, P., Hawaldar, I. T., & Ramesh, K. G. (2021). Can Crude Oil Futures be the Good Hedging Tool for Tyre Equities? Evidence from India. International Journal of Energy Economics and Policy, 11(6), 523–537. (Scopus Q2 & ABDC C)
• Kepulaje, K. A. ., Pinto, P., Hawaldar, I. T., Shaikh, S. ., Bhagav, S. ., & Padmanabha, B. (2022). Investigating the Nexus between Crude Oil Price and Stock Prices of Oil Exploration Companies. International Journal of Energy Economics and Policy, 12(4), 40–47. https://doi.org/10.32479/ijeep.13070. (Scopus Q2 & ABDC C)
• Kumar, K. A., Pinto, P., Hawaldar, I. T., & Kumar, B. P. (2020). Biogas from Cattle Dung as a Source of Sustainable Energy: A Feasibility Study. International Journal of Energy Economics and Policy, 10(6), 370–375. (Scopus Q2 & ABDC C)

Dr. Abhaya Kumar Kepulaje has presented research at notable national and international conferences, including NMIT Bangalore (2025), CBFS Muscat, Oman (2023), and IMI Bhubaneswar (2018), covering topics on commodity price behaviour, cross-border market linkages, and event studies. He has also completed advanced academic training programs such as an FDP on Financial Modelling at Sri Balaji University, Pune (2024), and professional development courses at IIM Calcutta, IIM Bangalore, and IIM Kozhikode, strengthening his expertise in financial econometrics, blended learning, and innovative management teaching.

• Associate Professor at the Dept. of Master of Computer Applications, Maharaja Institute of Technology Mysore, Mysuru from Apr 2009 to Mar 2026
• Software Engineer, Voice and Speech Systems, Bengaluru from June 2007 to Mar 2009.

•  Data Science
• Computer Vision
• AI

Book Chapters

• Chandrajit, M., & Vasudev, T. (2022). A Comparative Analysis of Parametric and Non-Parametric Video Object Segmentation Methods for IoT and Other Applications Areas. Healthcare Systems and Health Informatics: Using Internet of Things, CRC Press, Taylor and Francis, ISBN: 9781003146081, https://doi.org/10.1201/9781003146087. (Scopus)

Text books and Course Materials Authored

• Dr. T Vasudev, Dr. Chandrajit M, Arvind G and Vasanthi (2021), HTML 5, CSS 3 and JavaScript Made, Easy, Dream Books Publishing, ISBN: 978-93-91276-44-7. https://www.dreambookpublishing.com/product/html-5-css-3-and-javascript-made-easy
• Chandrajit, M. (2021).C Programs to Practice. Munich, GRIN Verlag. https://www.grin.com/document/997417, ISBN: 9783346379115
• Chandrajit, M. (2012). Module 4-6:Visual Technologies [Lecture Notes]. Mysore, Karnataka State Open University.
• Dr. T Vasudev, Dr. G Hemantha Kumar and Dr. Chandrajit M. (2021), Basics of Management Information Systems. Dream Books Publishing, ISBN: 978-93-91276-11-9
• https://www.dreambookpublishing.com/product/basics-of-management-information-system/

• Life Member of Indian Society for Technical Education. 
• Life Member of Karnataka Rajya Vijnana Parishat.

• G, Arvind., & Mohan, Chandrajit. (2025). GAIT BIOMETRIC FOR PERSON IDENTIFICATION. International Research Journal of Modernization in Engineering Technology and Science, 7(1), 2746–2749. https://doi.org/10.56726/IRJMETS66390 
• B.R. Pushpa, N. Shobha Rani, M. Chandrajith, N. Manohar, Smitha Sunil Kumaran Nair, “On the importance of integrating convolution features for Indian medicinal plant species classification using hierarchical machine learning approach”, Ecological Informatics, Elsevier, Volume 81, 2024, 102611, ISSN 1574-9541, https://doi.org/10.1016/j.ecoinf.2024.102611.(Scopus-Q1)
• N. Shobha Rani, B. J. Bipin Nair, M. Chandrajith, G. Hemantha Kumar and Jaume Fortuny, “Restoration of deteriorated text sections in ancient document images using a tri-level semi-adaptive thresholding technique”, 2022, Automatika, 63:2, 378-398, DOI: https://doi.org/10.1080/00051144.2022.2042462  , ISSN: 1848-3380 (Scopus-Q2)
• N. Shobha Rani, M. Chandrajith, B. R. Pushpa and Bipin Nair, "A deep convolutional Architectural framework for Radiograph Image Processing at Bit plane level for Gender & Age Assessment”, Computers, Materials & Continua, Vol.62, No.2, pp.679-694, 2020, Impact Factor 3.024, ISSN 1546-2226 (online). (SCI and SCOPUS-Q2 Indexed)   https://doi.org/10.32604/cmc.2020.08552
• Vasudev T, Murali S and Chandrajit M, “Classification of Moving Objects in Surveillance Video”, Canadian International Journal of Science and Technology, Vol.10, Issue33, 2018. pp. 87-96, ISSN 2356- 9085.
• M. Chandrajit, R. Girisha, T. Vasudev and M. Hemesh, “Data Association and Prediction for Tracking Multiple Objects”, Indian Journal of Science and Technology, Vol.9, Issue 33, 2016. pp. 1-13, ISSN 0974- 5645. (Scopus)  DOI: 10.17485/ijst/2016/v9i33/91676
• Chandrajit M, Girisha R and Vasudev T, “Motion Segmentation from Surveillance Video using modified Hotelling's T-Square Statistics”, International Journal of Image, Graphics and Signal Processing,Vol.8,No.7,2016. pp.41-48, ISSN 2074- 9082. (Scopus- Q3)  https://doi.org/10.5815/ijigsp.2016.07.05
• Chandrajit M, Girisha R and Vasudev T, “Caste and Self Shadow Segmentation in Video Sequences using Interval based Eigen Value Representation”, International Journal of Computer Applications, 142, No.4, 2016. pp.27-32, ISSN 0975 - 8887.  DOI: 10.5120/ijca2016909752
• Chandrajit M, Girisha R and Vasudev T, “Multiple Objects Tracking in Surveillance Video using Color and Hu Moments”, Signal & Image Processing : An International Journal (SIPIJ),Vol.7,No.3,2016. pp.15-27, ISSN 0976 - 710X. DOI : 10.5121/sipij.2016.7302

Conference Publications

• Mahash D M, Chandrajit, M. (2025). Shadow Detection Through YCbCr Color Space for Enhanced Scanned Document Quality. Advances in Heath informatics, Intelligent Systems, and Networking Technologies, Proceedings of HINT 2024, Lecture Notes in Networks and Systems, Edition 1, Springer Nature, ISSN: 2367-3389, ISBN: 978-981-96-4008-9, DOI : https://doi.org/10.1007/978-981-96-4008-9_22. (SCOPUS-Q4)
• Shilpa, P., Chandrajit, M. (2025). YOLOv7-Tiny for Baby Product Identification. In: Verma, A., Zhang, J., Chandra Pandey, A. (eds) Business Intelligence and Data Analytics. BIDA 2024. Smart Innovation, Systems and Technologies, vol 413 pp 179-191. Springer, Singapore. https://doi.org/10.1007/978-981-97-7717-4_13, ISBN: 978-981-97-7717-4. (SCOPUS-Q4)
• P. Shilpa & M. Chandrajit, Vision-Based Toddler Activity Recognition: Challenges and Applications. In: Valentina E. Balas, Kolla Bhanu Prakash, G. P. Saradhi Varma (eds) Proceedings of the International Conference on Internet of Everything and Quantum Information Processing. Lecture Notes in Networks and Systems, vol 779, pp 150–156. Springer, Singapore. https://doi.org/10.1007/978-3-031-61929-8_22   ISBN 978-3-031-61929-8, (2024). (SCOPUS-Q4)
• P. Shilpa & M. Chandrajit, Automated W-Sitting Posture Detection in Toddlers. In: Valentina E. Balas, Kolla Bhanu Prakash, G. P. Saradhi Varma (eds) Proceedings of the International Conference on Internet of Everything and Quantum Information Processing. Lecture Notes in Networks and Systems, vol 779, pp 157–163. Springer, Singapore. https://doi.org/10.1007/978-3-031-61929-8_23   ISBN 978-3-031-61929-8, (2024). (SCOPUS-Q4)
• Darshana, T., Manohar, N., Chandrajith, M. (2024). Face Recognition Using Sketch Images. In: Guru, D.S., Kumar, N.V., Javed, M. (eds) Data Analytics and Learning. ICDAL 2022. Lecture Notes in Networks and Systems, vol 779, pp 243–252. Springer, Singapore. https://doi.org/10.1007/978-981-99-6346-1_20 ISBN: 978-981-99-6346-1. (SCOPUS-Q4)
• Kavya B. G., Mahalakshmi M and Chandrajit M,“A Survey on  Blue Tooth Technology”, In Proceedings of the International Conference on Recent Innovations in Computer Science, Srinivas Institute of Technology, 2022.Bonfring, ISBN: 978-93-92537-06-6
• Chaitra K.N., Jyothi V.K., Chandrajit M., Guru D.S. (2022) Flower Classification in Videos: A HOG-PCA-NN Method. In: Mathur G., Bundele M., Lalwani M., Paprzycki M. (eds) Proceedings of 2nd International Conference on Artificial Intelligence: Advances and Applications. Algorithms for Intelligent Systems. pp 231–242,  Springer, Singapore. https://doi.org/10.1007/978-981-16-6332-1_22  (Web of Science)
• Krithi C Naik, M. Chandrajit, H.K Chethan, G. Hemantha Kumar, “Enhancing Quality in Higher Education Institution: Measures and Practices”, In Proceedings of the National Conference Critical Thinking For Genz-Multidisciplinary Approach, 2021, Excel India Publishers, pp: 199-205, ISBN: 978-93-91355-21-0 (e-Book).
• Chandrajith M, Shobha Rani N and Manohar N, “Robust Segmentation and Classification of Moving Objects from Surveillance Video”, In Proceedings of the Annual International Conference on Emerging Research Areas (AICERA 2020), 2021, IOP: Materials Science and Engineering, Vol. 1085, No. 1, IOP Publishing, 2021,ISSN: 1757-899X. DOI: 10.1088/1757-899x/1085/1/012009 (Scopus)
•  N. Shobha Rani, Vasudev T, Chandrajith M, Manohar N, “2D Morphable Feature Space for Handwritten Character Recognition”, In Proceedings of the International Conference on Computational Intelligence and Data Science (ICCIDS 2019), Procedia Computer Science, Vol. 167,  Elsevier, 2020. pp. 2276-2285. ISSN: 1877-0509.  (Scopus) https://doi.org/10.1016/j.procs.2020.03.280
• Chandrajit M, Vasudev T and Shobha Rani N, “Moving Object Segmentation from Surveillance Video Sequences: A Non-Parametric Approach”, In Proceedings of the International Conference on Signal and Image Processing (ICSIP 2017).
• Chandrajit M, Girisha R and Vasudev T, “Segmentation of Cast Shadow in Surveillance Video Sequence: A Mean-Shift Filtering Based Approach”, In Proceedings of the International Conference on Cognition and Recognition (ICCR 2016), Lecture Notes in Networks and Systems, Vol. 14, Springer, 2016. pp. 291-303. ISBN: 978-981-10-5146-3. DOI: https://doi.org/10.1007/978-981-10-5146-3_28  (Scopus-Q4)
• Chandrajit M, Girisha R and Vasudev T, “Motion segmentation from surveillance videos using T-test statistics”, In Proceedings of the 7thACM India Computing Conference (COMPUTE 2014),Article2, ACM,2014.pp.1-10.ISBN:978-1-60558-814-8.  (Scopus)
• M. Chandrajit, R. Girisha and T. Vasudev, “Motion Segmentation from Surveillance Video Sequences using Chi-Square Statistics”, In Proceedings of the second International Conference on – Emerging Research in Computing, Information, Communication and Applications(ERCICA 2014),Vol.2,Elsevier,2014. pp.365-372. ISBN: 978-93-5107-262-1.

Patents

• Application No: 202111016924, Title of Invention: Internet of Things Sensor Based Smart And Intelligent Wheelchair System.
• Application No. 202141019448, Title of Invention: Ameliorated Apparatus for Multiple Object Tracking in Videos.

Projects - Worked on the European Funded projects

• Project Title: ERASMUS+ Enhancing Quality Assurance Management and Benchmarking Strategies in Indian Universities.
• Duration: Oct 2017- Oct 2021
• Budget: 43,592 Euros
• No. of partners: 14
• Project Title: Involved in activities in the ERASMUS+ Modernizing and Enhancing Indian E-Learning Educational Strategies.
• Duration: Oct 2016- Jan 2020
• Budget: 66,382 Euros
• No. of partners: 16

• Data Visualization and Dashboarding
• Python Programming
• R Programming
• Business Data Analytics
• AI
• Management Information Systems
• Data Warehousing and Data Mining. 

• Create contents on YouTube platform “Intellect Vlogs” on technology, education and travel.
• Invited as faculty to assess and improve the teaching and learning process in the Huanghuai University, Zhumadian, Henan, China, for a period of 6 weeks in the year 2013.

• Assistant Professor in Management Studies, Technology Enabled Learning, Graphic Era (Deemed to be) University, Dehradunul
rn
• Lecturer, Department of MBA (IB), University Evening College, Mangalore
rn
• Full-time Faculty, Department of Management and Commerce, Srinivas University
rn
• Lecturer, PG and UG Department, Meredian College, Mangalore
rnrn

• Sustainable Investment
• Green Bonds
• Investment Behaviour
• Financial Literacy
• Research Methodology
• Women Empowerment and Rural Development
• Behavioural Finance

• Cleared KSET (Management) – 2025
• Cleared UGC-NET (Commerce) – 2019
• Cleared KSET (Commerce) – 2019
• Recipient of the Best Researcher Award for the Academic Year 2023–24 from Srinivas University
• Received Best Paper Award for the paper titled “Gender Equality at Workplace: A Study with reference to Working Women in Mangalore” at the National Conference on Issues and Challenges in Global Workplace (2015)
• Worked as Research Associate for ICSSR funded project on NEP 2020 implementation headed by Christ University, Bangalore
• Delivered guest lectures on Research Methodology and Soft Skill Development for undergraduate and postgraduate students
• Served as BOE Chairperson for BBA Examination at Srinivas University (2020–21)

Books Authored

• Modern Bank Management for III Semester B.Com, Mangalore University, ISBN: 978-93-85682-68-1
• Law and Practice of Banking for II Semester B.Com (NEP Syllabus), Mangalore University, ISBN: 978-93-93169-16-7

Selected Journal Publications

• Enhancing Public Service Delivery Efficiency: Exploring the Impact of AI. Jornal of Open Innovation: Technology, Market, and Complexity. https://doi.org/10.1016/j.joitmc.2024.100329
• The Role of Institutional Efforts in Mitigating Teachers’ Stress Amidst Educational Reform. Heliyon.
• Exploring the impact of training and placement cell on career transition to employment. Journal of Open Innovation: Technology, Market, and Complexity, 10(4), 1-17.
• Scientific Writing Workshop and Academic Write-Ups: Do Analytical Skills and Personal Efforts Matter? Asian-Pacific Journal of Second and Foreign Language Education. (Preprint)
• Virtual Reality Revolution: Redefining Investment Decision-Making Through Enhanced Risk Perception. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-026-03171-8
• A Critical Review of Performance of Banking Ombudsman Scheme in India. Dogo Rangsang Research Journal, 10 (11), 167-175.

Conferences and Paper Presentations

• Presented papers in various National and International Conferences on topics related to banking, taxation, digital infrastructure, women empowerment, higher education, and entrepreneurship.

Economics for Managers

Teaching Assignments / Teaching Philosophy
Believes in creating a student-centric learning environment through experiential learning, case-based discussions, research orientation, and practical exposure. Focuses on bridging theoretical concepts with real-world business applications while encouraging critical thinking, analytical ability, and professional development among students.

Certified in Business Research Methods course offered by University of Mysore through SWAYAM platform

• Assistant Professor (Senior), Department of Business Administration, Shri Madhwa Vadiraja Institute of Technology and Management, Bantakal (2025-2026)
• Junior Research Fellow (JRF) and Dr. TMA Pai Research Scholar, Manipal School of Commerce and Economics, MAHE, Manipal (2021-2025)
• Vice Principal (Undergraduate and Postgraduate Programmes), Head of Department (Department of Management Studies), Training and Placement Officer and Assistant Professor, St. Andrew’s College of Arts, Science and Commerce, Mumbai (2012-2021)
• Assistant Professor, Narsee Monjee College of Commerce and Economics, Mumbai (2011-2012)
• Co-founder and Entrepreneur, The Chef’s Olive Tree (Cloud Kitchen), Mumbai (2020-21)

Marketing (Consumer Well-Being, Services), Positive Psychology, General Management and Strategy, Human Skills and Personality Development, Qualitative Research Methods, Review Methodology, Youth Flourishing, Interdisciplinary Research

• IPR Registered: A copyright (IPR) has been registered for the literary work titled ‘Positive Design Framework in Lofi Product’ under the Copyright Office, Government of India. Copyright Registration No.: L-142367/2024
• Bagged the best 5-minute thesis presentation award across all streams at the Manipal Research Colloquium 2025 held at Manipal Academy of Higher Education, Manipal. Also, awarded the best poster under the Humanities category.
• Awarded Best Research Paper at the International Multidisciplinary Conference (2024), organised by HR College of Commerce and Economics, HSNC University, Mumbai.
• Awarded Junior Research Fellowship (99.9465069 total percentile – All India Rank 20) by University Grants Commission (UGC), Government of India.
• Awarded Dr. TMA Pai Scholarship by Manipal Academy of Higher Education, MAHE, Manipal.
• Awarded the Ajit Datar Memorial Scholarship (for outstanding student organiser) by Narsee Monjee College of Commerce and Economics (NM College), Mumbai.
• Honored as the outstanding student leader of the National Service Scheme (NSS) wing at Narsee Monjee College, Mumbai.
• Awarded Best Student in display of moral and ethical values by St. Louis Convent High School, Mumbai.

• Ghosh, T., Kumra, R., Dsouza, M.P., Mitrega, M., Spáčil, V. and Pfajfar, G. (2025). International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda. International Marketing Review, pp.1–41. Scopus quartile: Q1, Citescore: 9.9; Impact factor: 4.6 (JIF); 6.2 (5-year JIF); ABDC: A. https://doi.org/10.1108/imr-01-2025-0016
• Dsouza MP, Shetty A, D’Souza SE, Buthello E, Gudi N. Vibing the Young Consumer to Wellness: Exploring Lo-Fi Music Consumption Through the Positive Design Lens. SAGE Open. 2025 Jan 1;15(1). Scopus quartile: Q1, Citescore: 3.4; Impact factor: 2.0 (JIF); 2.3 (5-year JIF). https://doi.org/10.1177/21582440251318806
• Dsouza MP, Shetty A, TS S, Damodar P, Albuquerque Pai A, Mathias RJ, et al. “I would want to listen to it as a medicine” – Lo-fi music and state anxiety, a mixed-methods pilot study on young adults. International Journal of Adolescence and Youth. 2024 Sep 4;29(1). Scopus quartile: Q1, Citescore: 8.8; Impact factor: 1.9 (JIF); 3.8 (5-year JIF). https://doi.org/10.1080/02673843.2024.2388787
• Damodar P, Shetty A, Dsouza MP, Prakash A, Gudi N. Crafting careers through theory-driven interventions: a scoping review of the utility of social cognitive career theory and career maturity inventory. International journal of adolescence and youth. 2024 Feb 11;29(1). Scopus-indexed Q1. https://doi.org/10.1080/02673843.2024.2308081
• Albuquerque-Pai A, Dsouza MP, Andrews TJJ, Sebastin KV, Ashok L. Defining e-research in social work: a review of strategies and challenges. China Journal of Social Work. 2023 May 4;16(2):137–65. Scopus-indexed Q2. https://doi.org/10.1080/17525098.2023.2232821
• Dsouza MP, Shetty A, Dinesh TK, Damodar P. Stimulating employee performance and well-being: a review of mindfulness impact in the hospitality sector. IIMBG Journal of Sustainable Business and Innovation. 2023 Oct 31;1(1). In the process of being Scopus-indexed. https://doi.org/10.1108/IJSBI-06-2023-0037
• Andrade M. College teachers as transformational leaders: A change in perception. Andrean Research Journal. April 2017; 1(6):56-64. Peer-reviewed, ISSN 2278 9294.
• Rawat S, Kannan V, Ramakrishnan S, Andrade M, Vaidya RA. Textbook on Service Marketing (University of Mumbai syllabus). Himalaya Publishing House. 2016;1(1):89-126. ISBN 9789 3526 22528.

Consumer Behaviour

My teaching philosophy is rooted in the belief that teaching is not merely the transmission of information, but a transformative process that shapes how students think, question, and perceive the world. My ultimate goal is to ignite an enduring curiosity in my students, empowering them to take their learning beyond the classroom walls and practically apply it to both their professional careers and the simplest tasks of daily life. ​I believe that deep learning thrives in a classroom environment of joy, engagement, and psychological safety. With a focus on experiential learning and co-creation, I use a blend of traditional and new-age teaching pedagogies including Gamification, Flipped classroom, Storytelling, Role plays, Simulation projects, and case studies.

LinkedIn: https://www.linkedin.com/in/melanie-pius-dsouza-andrade?utm_source=share_via&utm_content=profile&utm_medium=member_android

Google Scholar ID: scholar.google.com/citations?user=quZ5wWkAAAAJ&hl=en

Orcid ID: https:/orcid.org/0000-0002-9570-1816

• Pan-India Skills Trainer for professionals and students.
• Serving as a member of the Board of Studies at Chetana College, University of Mumbai.
• Serving as a peer reviewer for several Scopus-indexed journals.
• Conference Presentations:
  • The Chill Pill: Can Lo-Fi Music Reduce Student State Anxiety? A Mixed Methods Investigation’ – presentation at the International Multidisciplinary Conference on Governance, Politics, Ethics: Review and Perspectives in Times of Transition (2024), at H. R. College, HSNC University, Mumbai (Awarded Best Paper).
  • ‘Rhythmic Wellness: Unveiling the Power of Lo-Fi Music Consumption for Youth Flourishing’ - presentation at the International Conference on Management Research (ICMR) 2023, at DoMS, IIT Madras, Chennai (Nominated for Best Paper).
  • ‘A Global Perspective on Lo-Fi Music Consumption: Scoping Review of the Evidence’ - presentation at the Interdisciplinary Conference on Healthcare and Technical Research (ICHTR) 2022, at Manipal Academy of Higher Education, Manipal.
  • ‘Theoretical Underpinnings on Mindfulness of Employees in the Hospitality Sector – A Narrative Review of the Evidence’ presented at the International Research Conference on Mindfulness 2022 by IIM Bodh Gaya.

• Junior Research Fellow, Centre for System Design (CSD), NITK Surathkal


• Senior Research Fellow, Centre for System Design (CSD), NITK Surathkal

Data Analytics, Data Visualization, and AI/ML Modeling using Geospatial and Geoinformatics Data.

• Published research papers in reputed Scopus- and Web of Science-indexed journals.
• Conducted 200+ webinars and workshops and contributed to 10+ Faculty Development Programs (FDPs) across India on integrating Virtual Labs into curricula, promoting hands-on digital experimentation among students, and benefiting faculty from institutions including VTU and Anna University.

Journal Publications

• Hegde, Aishwarya, Umesh, P., & Tahiliani, M. P. (2025). Automated rice mapping using multitemporal Sentinel-1 SAR imagery using dynamic threshold and slope-based index methods. Remote Sensing Applications: Society and Environment, 37, 101410.
• Hegde, Aishwarya, Umesh, P., & Tahiliani, M. P. (2024). Comparison of neural networks for binary spatial classification of rice field by studying temporal pattern using dual polarimetric SAR measurements. Journal of the Indian Society of Remote Sensing, 52(12), 2867–2885.
• Hegde, Aishwarya, Nair, M. K., Umesh, P., & Tahiliani, M. P. (2025). Multi-season rice mapping using deep learning models with multitemporal Sentinel-1 SAR data in the Kuttanad Delta, Kerala. International Journal of Image and Data Fusion, 16(1), 2527032.
• Hegde, Aishwarya, Rao, P., Umesh, P., & Tahiliani, M. P. (2025). Gated recurrent unit neural network for rice field mapping. ISSS Journal of Micro and Smart Systems, 14(2), 101–107.

Conference Publications

• Hegde, Aishwarya, Pruthviraj, U., & Shetty, A. (2019). A QGIS Plug-in for Processing MODIS Data. 2019 IEEE 5th International Conference for Convergence in Technology (I2CT), 1–4.
• Shetty, S., Shetty, A., Hegde, Aishwarya, et al. (2020). Experiential Learning of Physio-Chemical and Bacteriological Properties of Water using Virtual Labs. 2020 IEEE International Conference on Distributed Computing, VLSI, Electrical Circuits and Robotics (DISCOVER), 273–278.
• Shetty, S., Shetty, A., Hegde, Aishwarya, et al. (2020). Experiential Learning of Strength of Materials and Fluid Mechanics using Virtual Labs. 2020 IEEE International Conference on Electronics, Computing and Communication Technologies (CONECCT), 1–6.
• Kasture, S., Hegde, Aishwarya, Umesh, P., & Rao, A. (2025). Paddy Land Abandonment Detection Using Time Series Sentinel-1 SAR and BiLSTM. 2025 IEEE International Conference on Next-Gen Technologies of Artificial Intelligence and Geoscience Remote Sensing (EarthSense), 1–4.
• Kasture, S., Hegde, Aishwarya, & Umesh, P. (2025). Deep Learning based Paddy Land Abandonment Detection Using Multitemporal Polarimetric SAR Patterns. EGU General Assembly Conference Abstracts, EGU25-18606.

Book Chapters

• Chandana, S., Hegde, Aishwarya, Pruthviraj, U., & Chandan, M. C. (2024). Examining the effects of vented dams on land use and land cover in the Shambhavi Catchment: A multitemporal Sentinel imagery analysis. Developments in Environmental Science, 16, 431–454.

Linkedin: https://www.linkedin.com/in/aishwarya-hegde-6105771b3/

Google Scholar: https://scholar.google.co.in/citations?user=mGUpoyYAAAAJ&hl=en

Orcid ID: 0000-0003-2407-834X

34 industry experience and 20 years of teaching experience

34 industry experience and 20 years of teaching experience

33 years of industry experience and 15 years of teaching experience

Delta Air Lines, Yahoo!, Leapforce, Liveperson, Overstock.com,rnDiscover, Revolve.

• Administrator, School Counsellor and Teacher, Sri Sri Ravishankar Vidya Mandir School, Karkala.
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• HR and Senior Associate, eMids Technologies, Bangalore.
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• Process Executive, Progeon, Infosys, Bangalore.
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• Marketing Executive and Counsellor, RAI University, Bangalore.
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• Counsellor, English Center, Bangalore.
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• Junior Scientific Assistant, Department of Sports Psychology, Sports Authority of India (SAI), Bangalore.
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Soft skill training, human resources, administration, student counselling and mentoring.

“Kinesthetic Sensitivity Among Kabaddi Players And Its Implications in Training” by Jolly Roy, Nitya Barke, H.V. Natraj, M. Soman, Ishwar Angadi, Sathyakumar, for 28th International Congress of Psychology (2004), Beijing, China.

Psychological Counselling Skills, Christian Counselling Centre, Vellore.

• Volunteer at Art of Living Foundation.
• Imparted Counselling, Memory Techniques and Study Skills for students of S.D.M. High School, Ujire.
• Imparted Counselling and Management Games for Industrial Training Students of St. Joseph’s Industrial Training Centre (Jeppu), Mangalore.
• Training classes for Undergraduate Students of Psychology Department of S.D.M. College, Ujire.