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The show where a startup founder takes the hot seat, opens up their business, and explains their biggest challenge.

Then we dig in: a few other founders who have already solved that challenge in their own businesses.

This is not an interview. There's no script. This is the messy, uncomfortable process of solving a real puzzle faced by a real company.

For the love the game, for those in the arena.

Latest Episodes

E13 w/ Ruben Gamez: How to Restart Growth in a Stagnant SaaS Business

Michael Koper says Nusii, his proposal software, is simpler than its rivals, but every one of those rivals say that too. Revenue has been flat for a few years now at a...

E12 w/ Tibo Maker: How can a $40K MRR SaaS be losing 20% of Its Customers

20% of Post Bridge's customers leave every month -- massive churn that puts a hard ceiling on growth. Jack Friksโ€™s tool sends posts to many social platforms from one d...

E11 w/ Mariya Delano: How to Fix a SaaS Trial-to-Paid Conversion Problem

About half of Userlistโ€™s paying customers never fully set up the email automation they paid for. Jane Portman and Benedikt Deicke built Userlist over nine years for so...

E10 w/ Jessica Malnik: Plateaued at six figures, but still hungry

Brett Lindenbergโ€™s startup Mindstamp puts six figures of profit in his pocket every year, helping businesses create interactive videos for training and sales. But grow...

E09 w/ Jon Sturgeon: AI changed his agency's model. Should he grow or sell?

Mario Peshev reduced his agency from 60 to 30 employees thanks to his own AI innovations. But almost nobody there is working on landing new clients. Pouring money into...

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