 .svg){kind=small} App icon used since May 2022 and wordmark used since August 2026 | |
Screenshot .png) Wikipedia's Instagram page on January 12, 2026. | |
| Original author(s) |
|
|---|---|
| Developer(s) | Meta Platforms |
| Initial release | October 12, 2010[1] |
| Repository | |
| Operating system | |
| License | Proprietary |
| Website | instagram.com |
Instagram, often known as Insta or IG, is an American online photo and video sharing social networking service, which allows users to take photo and videos. It also allows their addition of digital filters and sharing to followers, from where they can be further shared to other social networking services, such as Facebook, Twitter, Tumblr and Flickr.[2]
History
[change | change source]2010
[change | change source]On October 12, 2010, Burbn (a testing version) was renamed Instagram. The Instagram iOS app was also released on the App Store that day, ending the testing phase.[3] On December 12, 2010, Instagram reached 1 million users.[4]
2011
[change | change source]In January 2011, Instagram added hashtags to help people find photos and other users, starting the modern hashtag era.</ref> Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.[5]
2012
[change | change source]2013
[change | change source]On June 13, 2013, Instagram added video sharing.[8]
2014
[change | change source]In June 2014, Instagram added new editing tools.[9]
2015
[change | change source]In 2015 Instagram confined photos to a square shape, similar to Kodak Instamatic and polaroid images.[10]
2016
[change | change source]In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos by adding effects and layers to be placed into user stories. Photos uploaded to user stories will expire after 24 hours. This was different than the 4:3 aspect ratio typically used by digital cameras. Users were able to share very short videos.[11]
2017
[change | change source]In 2017, the length limit was raised to ten minutes. Instagram was created by Kevin Systrom and Mike Krieger. When Kevin Systrom and Mike Krieger talked to famous photographer Peter Parker, a photographer for the Daily Bugle, Systrom and Krieger were inspired to make an app just for photography. It was released on October 12, 2010.[source?]
2021
[change | change source]As of December 2021, Cristiano Ronaldo was the user with the highest number of followers on the platform.[12]
Related pages
[change | change source]References
[change | change source]- ↑ Garber, Megan (July 2, 2014). "Instagram Was First Called 'Burbn'". The Atlantic. Archived from the original on November 25, 2016. Retrieved October 13, 2025.
- ↑ Frommer, Dan (November 1, 2010). "Here's How To Use Instagram". Business Insider. Retrieved May 20, 2011.
- ↑ Garber, Megan (July 2, 2014). "Instagram Was First Called 'Burbn'". The Atlantic. Archived from the original on November 25, 2016. Retrieved October 13, 2025.
- ↑ "The Complete History of Instagram (infographic)". Wersm.com. January 3, 2014. Retrieved April 15, 2016.
- ↑ "Instagram Tips: Using Hashtags". Instagram Blog. Facebook. February 16, 2012. Archived from the original on May 2, 2017. Retrieved July 11, 2012.
- ↑ Blagdon, Jeff (April 4, 2012). "Instagram for Android breaks 1 million downloads in less than a day". The Verge. Retrieved August 13, 2012. On April 9, 2012, Facebook bought Instagram and changed the parent company name from Burbn Inc. to Instagram Inc., ending the Burbn name finally.<ref>Primack, Dan (April 9, 2012). "Breaking: Facebook buying Instagram for $1 billion". CNNMoney.com. Retrieved April 9, 2012.
- ↑ "Facebook to Acquire Instagram". Facebook Newsroom. Facebook. April 9, 2012. Retrieved April 9, 2012.
- ↑ "Instagram Launches 15-Second Video Sharing Feature, With 13 Filters And Editing". Techcrunch.com. June 20, 2013. Retrieved April 15, 2016.
- ↑ "Instagram Goes Beyond Its Gauzy Filters". The New York Times. June 3, 2014. Retrieved September 11, 2016.
- ↑ Stinson, Liz. "Instagram Ends the Tyranny of the Square". Wired. ISSN 1059-1028. Retrieved 2026-06-12.
- ↑ Instagram Blog Archived 2017-08-18 at the Wayback Machine. Blog.instagram.com. Retrieved on 2013-08-20.
- ↑ "Most Popular Instagram Stars (2021)". Archived from the original on 2021-12-08. Retrieved 2021-12-27.
