Review
How can a company be so NUTS and be so successful? Now, Southwest's secrets are out. Management consultants Kevin and Jackie Freiberg describe the inner workings of one of America's biggest success stories. They know Southwest, inside and out, having worked with the company for more than 10 years. -- From the Publisher
From the Inside Flap
In Praise of NUTS! "Required reading for every entrepreneur and aspiring entrepreneur! It's the colorful, brash, exciting, often amazing story of how one of the country's best managed businesses continues to be outrageously successful year after year while everyone from the top down has a blast."
-- Scott DeGarmo, former publisher and editor-in-chief, Success magazine "Prepare to be dazzled! Whether you're an ambitious professional seeking answers for your company, an over-worked employee hoping for a better world, or just welcoming opportunities for personal improvement, NUTS! will give you a jolt. The account of this high energy, caring, playful culture will bring renewing laughter, tug on your heart strings, stretch your imagination, and lift you to new heights."
-- Ann McGee-Cooper, author of You Don't Have to Go Home from Work Exhausted and Time Management for Unmanageable People
"I luv NUTS! Kevin and Jackie Freiberg have captured all the delicious myth, disarming magic, and serious message of Southwest Airlines without reducing it to business trivia. A big-hearted book about a big-hearted company. Whether you're in services or manufacturing, profit or nonprofit, you'll learn how worth gets created by being worthy. Buy your own bag of NUTS!"
-- Jim Kouzes, co-author of The Leadership Challenge and Credibility, and chairman and CEO of The Tom Peters Group
"This book is about a community of people who experience the joy, fulfillment, and sheer fun of throwing caution to the wind and themselves into a life of unabashed passion. It's a crash course on management and entrepreneurship showing what risk taking and ingenuity combined can accomplish. NUTS! is about people who dare to love and who, in their loving, have found an aliveness that makes them more fully human. Light reading, but profound content."
-- Tony Campolo, author of Everything You've Heard Is Wrong and Carpe Diem
From the Back Cover
What would you call a company that teaches whales how to fly?
. . . A company that hires people who color outside the lines?
. . . A company that serves an airline meal in a nutshell, sort of.
Frankly, some people call them NUTS! "If you're looking for a way to make work more meaningful and life more passionate, read this inspirational book. Full of original insights, upbeat stories, and concrete suggestions, NUTS! shows people to achieve incredible results. It provides a lively and penetrating analysis that invites you to become more purpose-driven, others-oriented, and fun-loving."
-- Stephen R. Covey, author of the #1 bestselling The 7 Habits of Highly Effective People
"The story of Southwest Airlines is as much fun to read as it is reader friendly and useful. I promise you, it's a blueprint for all organizations that want to succeed -- not just airlines."
-- Warren Bennis, author of On Becoming a Leader
"I'd like to make a power pitch for NUTS! It does a great job of telling the inside story of the best bigger-than-Texas success story I know. All of us can learn from Southwest's fiercely competitive spirit and the way it treats employees and customers. Kevin and Jackie have hit a home run."
-- Nolan Ryan
"An inspiring tale of the remarkable results possible when employees are liberated to take charge of the rules and have fun on the job. Herb Kelleher's bold innovations stand out from the pack. This down-to-earth book offers valuable lessons about leadership -- and profitability -- to all who care about the future of their companies."
-- Rosabeth Moss Kanter, author of World Class: Thriving Locally in the Global Economy
"A wonderful book about spirit. The fighting spirit that kept Southwest going during the tough early years. The enthusiastic spirit that fuels the positively outrageous service by anyone who flies Southwest. The loving spirit that comes from the heart and enriches all they touch -- employees, customers, and the communities they serve. Read and tap into the power of the Southwest spirit."
-- Wally Amos, author of Watermelon Magic: Seeds of Wisdom, Slices of Life
"If you're interested in making your employees and customers raving fans of your business, NUTS! is a must read. Kevin and Jackie Freiberg reveal Southwest's success ingredients for building a company where people take personal responsibility for legendary customer service."
-- Ken Blanchard, co-author of The One Minute Manager
About the Author
Dr. Kevin Freiberg and Dr. Jackie Freiberg are the principals of San Diego Consulting Group, Inc., a consulting and professional speaking firm dedicated to equipping leaders for a world of change. The business of the firm is helping people in organizations create profound and lasting change in attitude and performance so that they can live bigger lives and experience the freedom, fullness, and vitality that come from achieving worthwhile purposes. This mission is accomplished through speaking engagements, in-house training programs, high adventure learning experiences and targeted learning experiences, and targeted consulting assignments. The Freibergs have worked with Southwest Airlines for more than ten years. Kevin Freiberg is the president of San Diego Consulting Group and also serves as executive coach and strategist for the leaders of its client organizations. Before becoming a full-time speaker and consultant, Kevin taught eight years at the University of San Diego and at San Diego State University, where he met his wife, Jackie. He received a bachelors degree in English literature and a masters degree in speech communication from San Diego State; he earned a doctorate in educational leadership at the University of San Diego. He addresses more than one hundred corporations, professional associations, government agencies, and national and international business conferences a year.
Jackie Freiberg is the San Diego Consulting Group's managing partner. Through her work as a feedback consultant, she debriefs executives, managers, and front-line professionals on the results of the firm's organizational and 360-degree leadership assessments. Before joining the San Diego Consulting Group full time in 1993, she was manager of corporate and professional programs for the University of San Diego, where she also co-founded the Family Business Institute. She received a bachelors degree in communication from the University of New Hampshire and a masters degree in speech communication from San Diego State University; she earned a doctorate in educational leadership at the University of San Diego. A dynamic and entertaining speaker, Jackie is dedicated to helping working professionals and their families improve the quality of their lives and better understand the impact of their behaviors on organizational performance.
The Freibergs live in San Diego, California.
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