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  • Blue Streak: How David Neeleman Founded JetBlue, the Airline That Rocked an Industry

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Blue Streak: How David Neeleman Founded JetBlue, the Airline That Rocked an Industry

by Barbara Peterson (Author) Format: Kindle Edition
4.5 out of 5 stars (92)
In this behind-the-scenes story of how serial airline entrepreneur David Neeleman created JetBlue, the most innovative upstart airline in America, journalist Barbara Peterson takes us from the "Jet who?" days to through the airline's early successes and setbacks. Drawing on exclusive interviews with more than 100 insiders, Blue Streak tells the story of tight band of true believers who dared to try the impossible, taking on the established airlines and winning. Blue Streak shows why JetBlue has endured as a role model for ambitious upstarts in every industry. This e-book edition includes new and updated information on David Neeleman's life and career post-JetBlue.
Read more
Previous slide of product details
  1. Print length
    177 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    September 1, 2021
  5. File size
    949 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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Editorial Reviews

From the Back Cover

"It s fun to read about simple ideas that change the way we do things . . . and it s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!"
 Los Angeles Times

"A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes."
 The Wall Street Journal

"An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could."
 Book Page

"Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline."
 BusinessWeek

"[Peterson] gets the inside scoop on JetBlue s quirky corporate culture and Neeleman s fresh approach to an antiquated business model."
 Advertising Age

About the Author

BARBARA S. PETERSON is a contributing editor at Condé Nast Traveler and the coauthor of Rapid Descent: Deregulation and the Shakeout in the Airlines. Her articles have appeared in The New York Times, New York Post, and San Francisco Chronicle.

Product details

  • ASIN ‏ : ‎ B09D31YGKD
  • Publisher ‏ : ‎ BookBaby
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ September 1, 2021
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 949 KB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 177 pages
  • ISBN-13 ‏ : ‎ 978-1098385651
  • Page Flip ‏ : ‎ Enabled
  • Best Sellers Rank: #1,589,347 in Kindle Store (See Top 100 in Kindle Store)
  • Customer Reviews:
    4.5 out of 5 stars (92)

About the author

Follow authors for new release and deal updates, plus improved recommendations. See updates from all followed authors in Your Books.
Barbara Peterson

Barbara Peterson

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Full content visible, double tap to read brief content.

Barbara Peterson is a writer specializing in aviation, travel and consumer issues and is author of Blue Streak: Inside JetBlue, the Upstart that Rocked an Industry. She has worked as a journalist covering aviation, travel and consumer an industry issues for more than twenty years. Formerly aviation correspondent for Conde Nast Traveler, she has contributed articles to The New York Times, Daily Beast, Wall Street Journal, and Consumer Reports. She has authored or co-authored three books. She is the winner of the Lowell Thomas Award for Investigative Reporting and the Gene DuBois Award for Excellence in Travel and Aviation Reporting.

Customer reviews

4.5 out of 5 stars
92 global ratings
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