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  • Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos

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Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos

4.7 out of 5 stars (397)

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In this updated paperback edition of a "rich, readable, and authoritative" Fortune) book, Wall Street Journal reporter Petzinger tells the dramatic story of how a dozen men, including Robert Crandall of American Airlines, Frank Borman of Eastern, and Richard Ferris of United, battled for control of the world's airlines.
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From the Publisher

Airline industry leaders' epic struggle for aviation dominance

Editorial Reviews

Review

Mr. Petzinger's fly-on-the-wall reporting is always engaging.... -- The New York Times Book Review, Stephen D. Solomon

From the Inside Flap

ted paperback edition of a "rich, readable, and authoritative" Fortune) book, Wall Street Journal reporter Petzinger tells the dramatic story of how a dozen men, including Robert Crandall of American Airlines, Frank Borman of Eastern, and Richard Ferris of United, battled for control of the world's airlines. 416 pp. Radio drive-time pubilcity. 20,000 print.

Product details

  • ASIN ‏ : ‎ 0812928350
  • Publisher ‏ : ‎ Crown Currency
  • Publication date ‏ : ‎ December 24, 1996
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 624 pages
  • ISBN-10 ‏ : ‎ 9780812928358
  • ISBN-13 ‏ : ‎ 978-0812928358
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 5.5 x 1.3 x 8.2 inches
  • Best Sellers Rank: #340,252 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.7 out of 5 stars (397)

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Customer reviews

4.7 out of 5 stars
397 global ratings

Customers say

Customers find this book informative and well-researched, providing a comprehensive history of the airline industry's dawn. The writing style is engaging, with one customer noting how the narration keeps readers glued to the pages, and many find it fascinating from cover to cover. Customers consider it required reading for airline pilots and appreciate its educational value, with one review highlighting how it captures the volatility of the industry.
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37 customers mention informative, 36 positive, 1 negative
Customers find the book informative and well-researched, providing a comprehensive overview of the dawn of the airline industry.
...Well researched and documented....Read more
Thomas Petzinger's Hard Landing is an in-depth and fascinating analysis of the history of the airline industry....Read more
...Thomas Pezinger Jr. describes in fantastic detail airline's strategy for competing during the regulatory era, and how their world changed after...Read more
very detailed account of the airline industry after deregulationRead more
35 customers mention content, 33 positive, 2 negative
Customers find the book entertaining and well-written, with one customer noting how it makes the airline industry and its ups and downs understandable.
Great read really offers a good perspective of what why and how in the airline industry glad I got it thanks to the author for all the great researchRead more
...If you are a Pan Am fan this, of course is a must read. At the end of the day, this company could have been saved....Read more
...I found it interesting reading on what could easily be a really boring subject.Read more
...and airline history and how we got to this point type of info you will love this book. I had to read it for a class and I actually enjoyed it!.Read more
18 customers mention writing style, 18 positive, 0 negative
Customers praise the writing style of the book, with one noting that the narration's style keeps readers glued to the pages.
...Extremely informative and very well written. I would definitely want to read other books by this Arthur.Read more
Quite an interesting story really, and well written. If you are a Pan Am fan this, of course is a must read....Read more
Very engaging book. Extremely well written with excellent background of the history of our favorite industry. It is well researched.Read more
Well-written, fact-packed, and fascinating from cover to cover. Excellent mix of statistics, facts, and anecdotes....Read more
12 customers mention interesting, 12 positive, 0 negative
Customers find the book fascinating from cover to cover and very interesting to see the inside story, with one customer comparing it to a murder mystery.
Quite an interesting story really, and well written. If you are a Pan Am fan this, of course is a must read....Read more
Very interesting history of the turbulent years in the airline industry following deregulation. Well written and provides amazing insights.Read more
Epic tale of the people who built aviation into the economic giant we know today.Read more
Well-written, fact-packed, and fascinating from cover to cover. Excellent mix of statistics, facts, and anecdotes....Read more
9 customers mention educational, 9 positive, 0 negative
Customers find the book educational, with many noting it is required reading for airline pilots, and one customer mentioning it transports readers back to the glory days of the industry.
...Critical reading to anyone with even a passing interest in the history of commercial aviation.Read more
...A good book for those interested or doing research. It filled many gaps of which even I was unaware.Read more
...In Hard Landing, Thomas Petzinger transports the reader back the glory days of the airline industry....Read more
...Required reading for any airline pilot.Read more
8 customers mention engaging, 6 positive, 2 negative
Customers find the book engaging, with several mentioning they couldn't put it down.
...It’s been a while since I’ve read a non fiction book that I couldn’t put down....Read more
...Couldn't put it down.Read more
...It takes commitment to get through, but a must-read for those with a specific interest in aviation and also a very interesting case study on the...Read more
...This book is difficult to put down once you begin to read it. It has the thrill and suspense of a murder mystery. Very enjoyable.Read more
8 customers mention insightful, 8 positive, 0 negative
Customers find the book insightful, with one review noting how it provides commercial insight into the airline business and puts readers front and center of critical events and conversations, while another mentions how it captures the volatility of the industry.
Petzinger puts the reader front and center of critical events and conversations from the infancy of the airline industry to roughly fifteen years...Read more
...This book not only covers the major players and looks at the personal lives of the titans who built the industry but also the rise and fall of...Read more
...This ~600 page epic really captures the volatility of the airline industry and the personalities of the instrumental figures....Read more
Good mix between providing commercial insight into the airline business and colorful stories of the key actors....Read more
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